soniatorner. Crochet & Crafts
Handcrafted identity with a manual character designed to grow in digital environments and personal branding applications.
// Project description
The identity of soniatorner starts from a very clear brief: to convey an artisanal world, manual sensitivity and closeness. The logo is built from an organic stroke that evokes the movement of thread and the characteristic gesture of crochet, reinforcing the project’s human and creative dimension.
The composition seeks a balance between expressiveness and clarity, allowing the brand to work both in the sale of digital patterns and in physical applications. A reduced version is also developed — the ST monogram — designed for small spaces, labels, avatars or stamps.
The identity is conceived as an adaptable system, capable of coexisting with the website, social media and different formats, while maintaining visual coherence and brand recognition.
Role:
Graphic Design
Year:
2020
soniatorner.com