soniatorner.com
Website for a crochet brand with a warm and structured approach, designed to highlight the material and facilitate the sale of digital patterns.
// Project description
The soniatorner website stems from a very specific brief: to convey artisanal warmth without losing order and clarity. The project had to reflect the meticulous work of a pattern maker and, at the same time, function as a platform for selling patterns in a simple and effective way.
The visual proposal combines a soft palette with a clear, well-structured layout, creating a balance between closeness and organisation. Wide-format images make it possible to highlight textures, materials and design details, reinforcing the project’s handmade dimension.
The sales system is conceived with a simple architecture, prioritising ease of use and an intuitive journey. The website does not seek technical complexity, but rather visual coherence and functional efficiency.
The result is a digital space that reflects the creative process, showcases the material, and accompanies the user from inspiration to purchase.
Role:
Design, architecture and implementation
Year:
2019
Stack:
WordPress
www.soniatorner.com