Lendr. Visual identity
Identity for an object-exchange reminder app, conceived as a digital system for web and mobile environments.
// Project description
Lendr is a personal digital application project aimed at managing and reminding users about the exchange of objects between people. The identity is built on the concept of connection, lending and return, synthesised in a simple, recognisable symbol designed to function as an app icon.
The brand is designed as a complete digital system, with coherence between the logotype, symbol and application across web and mobile environments. The gradient brings dynamism and dimension, reinforcing the project’s technological character, while the typography maintains clarity and accessibility.
The result is a scalable identity, designed to coexist in digital interfaces, small screens and everyday-use icons, maintaining recognition and visual coherence.
Role:
Graphic Design
Year:
2022
Lendr