Tronja

Tronja is a typographic identity created for a project linked to natural wine, with a special focus on orange wines. The name stems from a play on “taronja” in colloquial Catalan, synthesised into a shorter, more direct form, with a slightly Nordic sound that brings singularity and memorability.

The visual proposal is built around a bold and compact typeface, with a clear presence and a robust rhythm that reinforces the character of the name. The intense chromatic contrast between orange and the dark background connects directly with the product’s universe, while avoiding a literal or decorative reading.

The identity is designed to work strongly across applications on bottles, labelling and different pieces linked to the world of wine, maintaining legibility, impact and visual coherence across all media. The result is a brand with personality, ready to be deployed consistently in product and communication.